SONY
MUSIC U
Recognizing this as an opportunity to innovate and elevate our creative processes, my team explored new avenues of branding that would not only maintain the individuality of each campaign but also strengthen our overall identity.
LOGO
Though subtle, our initial step involved removing the gradient from the logo and updating
the color palette to a more modern scheme. The red hue is now slightly brighter, emanating
a livelier and more vibrant energy.
OLD
NEW