SONY
MUSIC U

Upon stepping into the role of Creative Lead at Sony Music U, I found myself confronted with a significant challenge concerning the consistency of branding across our ongoing campaigns. It became apparent that while each project possessed its unique flair and character, there was a need for a cohesive thread to tie them all together under the umbrella of the Sony Music U brand.

Recognizing this as an opportunity to innovate and elevate our creative processes, my team explored new avenues of branding that would not only maintain the individuality of each campaign but also strengthen our overall identity.

LOGO


Though subtle, our initial step involved removing the gradient from the logo and updating 
the color palette to a more modern scheme. The red hue is now slightly brighter, emanating
a livelier and more vibrant energy. 




OLD


NEW

Socials

 

Animations


    

#setthestage