IKEA
Posters

The Ikea poster project served as an experiment in crafting advertisements for a non-traditional target demographic. While I've long admired Ikea and its commitment to affordable design, I've identified an untapped audience for the brand: university fraternity brothers.

This series of posters adopts a comedic approach to envisioning print advertisements tailored for this target demographic, utilizing photography to emphasize the fraternity lifestyle and environment.

Sketches