Cratediggers
With an unprecedented annual growth rate, vinyl records are surging, having witnessed a remarkable 13.3% increase in 2023 alone (Luminate Midyear Music Report 2023). Moreover, the proliferation of exclusive content released on Record Store Day, along with the rising popularity of limited edition color presses, further underscores the potential of vinyl as an investment avenue. Cratediggers, an innovative app, enables users to catalog their vinyl collection, monitor its value over time, and explore its potential as a store of value. Alongside developing the application's design and prototype, I crafted an advertisement that vividly portrays the app's functionality and narrative, showcasing its capabilities.